Two of Japan’s most iconic snack rivalries collide with one of its best-loved ice cream brands in this limited-edition collaboration: Kinoko no Yama and Takenoko no Sato, now reimagined with the flavors of Meiji’s classic Essel Super Cup ice cream. This 8-pack assortment brings together both varieties in a single bag — four packs of Kinoko no Yama in Super Vanilla flavor, and four packs of Takenoko no Sato in Cookie Vanilla flavor — for the ultimate side-by-side tasting experience. Kinoko no Yama are the instantly recognizable mushroom-shaped chocolate snacks with a crispy cracker stem and rich chocolate cap. In this collaboration, the chocolate takes on a creamy, milky Super Vanilla character — the warm, rounded sweetness of Essel Super Cup’s signature ice cream flavor, translated into snackable form. Takenoko no Sato are the classic cookie-based counterparts, shaped like bamboo shoots and loved for their thicker, crunchier biscuit base. Their Cookie Vanilla edition adds a subtle cocoa-cookie layer to the vanilla cream chocolate, creating a more indulgent, dessert-like profile with every bite. Kinoko no Yama and Takenoko no Sato are among the most beloved snack brands in Japan, with a playful decades-long “rivalry” between fans of each variety that has become a genuine cultural institution. Launched by Meiji — one of Japan’s leading confectionery companies, founded in 1916 — the two brands are staples of Japanese convenience stores, supermarkets, and gift selections. This Essel Super Cup collaboration brings a fresh seasonal angle to a timeless classic, making the assortment format ideal for sharing, gifting, or simply settling the age-old debate one flavor at a time. About this item Item Name : Kinoko no Yama & Takenoko no Sato Super Vanilla & Cookie Vanilla Assortment Family Pack Brand : Meiji Item Form : Semi-Chocolate Number of Items : 92g x 8 Small Packs (Pack of 1)
