Most matcha snacks treat the ingredient as a flavor. This one treats it as a subject. Pocky Rich Deep Matcha — noi fukami matcha, launched in February 2026 — is built around a deceptively straightforward idea: use two different forms of Uji matcha, applied to two different parts of the same stick, and let the combination produce a depth that neither could achieve working alone. The result is a Pocky in which every bite is entirely matcha, from the moment the coating dissolves to the moment the pretzel finishes. There is no plain wheat base here to dilute the experience, no neutral ground to retreat to. Just matcha, multiplied. The chocolate coating carries the first form: stone-ground matcha — ishiusubiki — worked into white chocolate using the traditional hand-mill technique that produces a finer, more aromatic powder than industrial grinding methods. Stone-ground matcha retains more of the leaf’s volatile aromatic compounds, giving it a fragrance that is both more delicate and more persistent: the kind that arrives before the flavor and lingers after the sweetness has faded. Cocoa butter in the coating ensures a smooth, unhurried melt that allows the matcha fragrance to open fully before the next layer arrives. The pretzel beneath is where the second matcha comes in. The biscuit dough is seasoned with Uji matcha directly, producing a horo nigai — gently bitter — base that carries its own green tea character and provides something for the coating’s sweetness to push against. The whole wheat flour gives the stick a subtle earthiness that grounds both matcha notes and keeps the flavor from floating into abstraction. Together, the two elements produce what the name fukami — depth — is describing: not simply a stronger matcha flavor, but a more dimensional one, with the fragrant smoothness of the coating meeting the quiet bitterness of the biscuit at every bite and neither quite resolving into the other. At 132 kcal per pack and 2 packs per box, this is a limited-edition release — available for a short window, and worth finding while it lasts. About this item Item Name : Pocky Rich Deep Matcha Brand : Glico Item Form : Chocolate Number of Items : 26.4g x 2 Packs (Box of 1)
